11/9/15

Green Onion: Graphic Designers Outraged at Starbucks's Minimalistic Holiday Cup Design

SEATTLE, WA -- On November 1st, Starbucks introduced a new line of holiday cups that have people seeing red. And that's it. Just red.

Aside from the regular Starbucks Logo and a registered trademark notation, these cups have no mention of or reference to Christmas, Hanukkah, Kwanza, or any other seasonal holiday. And some graphic designers have expressed fatigue with the tired design choice.


"I think minimalism has come and gone," said Judy Chase of the Global Graphic Designers' Alliance, "Starbucks has always had fun and exciting designs in the past that expressed the joy and comfort of a nice hot cup of coffee on a cold winter's day, but these new designs are just stark and kind of angry. I really don't like them."

Judy isn't the only one who has expressed an angry opinion about the cups. In fact, a sizable group of her colleagues have started a petition asking Starbucks to hire real graphic designers, and not, as the petition states, "lazy, minimalistic Apple cultists."

When reached for comment, a spokesman from Starbucks wrote that the company "believes the cups express a toned-down happiness that fits as snugly in the holiday season as they do in your hand." He continued saying, "It's not the policy of Starbucks to change our designs based on the religiously fanatical complaints of a vocal minority."